Olswang // PR & Strategic Communications
For Olswang, we’ve developed an innovative new approach to corporate communications and PR: the creation of an on-site newsroom at the heart of the firm which leveraged a group of full-time highly-skilled communications professionals using cutting-edge technology and the latest thinking in reputation management. For the first time in its history, Olswang had a brand and communications strategy geared towards the delivery of clear business objectives.
It also had communications plans for ten of its key sectors, recognising the channel, audience and messaging customisation that is so vital to success in professional services. With a focus on delivering a ten-fold increase in positive coverage, drastic improvements in internal communication and collaboration, a leading position in social media and a truly international approach to communicating with key client targets, we achieved our two year goal in nine months.
The coverage we have secured for Olswang has included national newspapers and key media targets, such as the Financial Times, The Times, the guardian, broadcast outlets such as BBC News, Sky News and ITV, where Olswang’s designated spokespeople were presented as thought leaders and experts in the sectors they operate in. Additionally, we secured positive coverage of Olswang’s growth strategy and international reach in the legal press, with cover stories in The Lawyer and Legal Week.
Olswang’s brand values and communication strategy were also embedded in media outreach and we succeeded in getting press and TV coverage of the firm’s Corporate Responsibility projects in The Times, the guardian, ITV News, BBC News and many other national outlets.