Our Work
Shearman Bowen
Changes to the provision of legal aid have vastly altered the provision of criminal law. Shearman Bowen has always been dedicated solely to criminal defence and had a strong presence in the defence of white collar crime, an area of law where there’s now huge political will to bring both companies, and more importantly individuals, to task.
When we began to talk to them we discovered that their clients value two (seemingly contradictory) characteristics: professional toughness and a sympathetic client manner. The meeting of the head and the heart, of intellectual rigour and human intimacy.
This synthesis is embodied in the tone of voice, the authoritative yet offbeat typefaces and the mix of textures throughout. This is an identity is informative and substantiated with concrete experience, yet it also seeks to guide and reassure clients in their time of distress.
Services
- BRAND STRATEGY
- NAMING
- MESSAGING
- POSITIONING
- DESIGN
- COPYWRITING
- WEBSITES
- IDENTITY ASSET MANAGEMENT
- PHOTOGRAPHY
- MARKET RESEARCH AND BENCHMARKING
- INDUSTRY RESEARCH COMPETITOR ANALYSIS
- DIGITAL AND TECHNOLOGY STRATEGY