Are you ready for your close up?
As is always the case with the media, those who win coverage are the ones who choose to speak up.…
Thinking
Directories // Let’s Get Submissive
Whether the most recent rankings meant you, your firm and your partners were elated to have been promoted or infuriated…
Sweet release
Don’t just fire out press releases and hope for success: pick up the phone and treat journalists like people. It’s…
Pensions // Getting the comms right from the start
Engaging your employees about pensions can be a real challenge. Why? Because pensions are too often seen as complicated and…
You Are History // Why Fresh Brands Need Provenance
There’s one phrase that every lawyer I’ve ever worked with on a private practice startup loathes with visceral intensity. And…
Where are the champions? // Getting internal communications right from the start
As the saying goes, there are two certainties in life: death and taxes. But perhaps we should add another certainty…
The Art of Law // Sun Tzu and Oblique Strategy
Throughout history, the word ‘strategy’ has always been associated with military men, but, as with many other aspects of humanity,…
You can’t have your Swiss roll and eat it
The Swiss verein’s ability to function as distinct businesses while reaping the benefits of a single global firm is running…
Tomorrow’s law firm: It’s deja‑vu all over again
Bruce MacEwen’s stimulating article in The Lawyer about how you’d build a [big] law firm from the ground-up takes another asymmetric swipe…
Why do you exist?
Few lawyers have a ready answer to my favourite question, but they should. I have a favourite question at the moment…
How to measure brand value
Increasingly manifold definitions of brands and branding may have made measuring value more difficult, but it is nonetheless essential and…
Making a name for yourself
Brand names shape start-ups’ entire identities. Understanding the ins and outs of branding a business is therefore vital for its…